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Sephora

As Senior Store Creative Manager I led the conception, design and implementation of beautiful displays for products from Cosmetics, Accessories to Skincare. I applied artistry and craftsmanship to strategic insight to create and bring to life beautiful ideas that move our client.

Display

Display

The Sephora Collection Cream Lip Stain Fixture Display debuted in January of 2017. It was planned to generate $500k - $15mil in sales for the 4 month season. It brought in $1mil in sales in it's first month and has continued to be a best seller for Sephora. 

Mechanical

Mechanical

Mechanical Drawing Rouge Gel Lip Liner display. I use Adobe Illustrator to adjust the lines and angles communicating edits to the engineers for the display.

Skincare Launch

Skincare Launch

Directed the concept, created the design and drove the strategy for the Sephora Collection Skincare Relaunch.

Sephora Pro Accessories

Sephora Pro Accessories

Presented concepts for Sephora displays to the Executive Leadership team, walking them through the strategy and creative work supporting the design.

The Sephora Pro Accessories team were looking for a solve on how to promote their best selling brushes and tools. I created and managed the display designs, timeline, procurement of materials and budget.

Dimensional Highlighter

Dimensional Highlighter

Rendering of for the launch of the Dimensional Highlighter face gel highlighting palette. I directed the display of the launch of one of the first ever multi department cross functional fixtures. Gathering feedback from color and accessories merchants as well as sourcing innovative materials and printing techniques. 

In-Store Execution

In-Store Execution

Graphic for Tap and Try Virtual Artist. This display allows the clients to stand in front of a video screen and virtually try on over 100 lip colors.

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