The Sephora Collection Cream Lip Stain Fixture Display debuted in January of 2017. It was planned to generate $500k - $15mil in sales for the 4 month season. It brought in $1mil in sales in it's first month and has continued to be a best seller for Sephora.
Mechanical Drawing Rouge Gel Lip Liner display. I use Adobe Illustrator to adjust the lines and angles communicating edits to the engineers for the display.
Directed the concept, created the design and drove the strategy for the Sephora Collection Skincare Relaunch.
Sephora Pro Accessories
Presented concepts for Sephora displays to the Executive Leadership team, walking them through the strategy and creative work supporting the design.
The Sephora Pro Accessories team were looking for a solve on how to promote their best selling brushes and tools. I created and managed the display designs, timeline, procurement of materials and budget.
Rendering of for the launch of the Dimensional Highlighter face gel highlighting palette. I directed the display of the launch of one of the first ever multi department cross functional fixtures. Gathering feedback from color and accessories merchants as well as sourcing innovative materials and printing techniques.
Graphic for Tap and Try Virtual Artist. This display allows the clients to stand in front of a video screen and virtually try on over 100 lip colors.